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#A PLACE TO BUY A SMART CONVERTER NEAR ME HOW TO#

#A PLACE TO BUY A SMART CONVERTER NEAR ME HOW TO#

Learn more about how to value your store visit conversions Your campaign will then optimize for visits to your physical store by automating bidding that increases conversion value based on store visits.

For Store visits, you need to set up Store visit conversion reporting.

Under “Select the goals you want to focus on with this campaign”, you will see Online sales to new and existing customers preselected as a requirement for launching conversion goals, and you have the option to select Store visits, With Smart Shopping campaigns, you will also have the option to select the new customer acquisition goal.

Under “Bidding and budget” you’ll see “Conversion goals”.

Select the campaign you want to opt into store visits bidding.

In the page menu, click Settings to find the “Campaign Settings” page.

Select Shopping campaigns in the navigation menu.

If adding conversion goals to an existing campaign, follow the steps below:

It’s best practice to consider expected lifetime value of the customer when choosing how much value to add for new customer acquisition.

If you set a Target ROAS, make sure your target takes the store visit value into account to avoid unwanted changes in spend. This value is added to the conversion value column in Google Ads reporting.

To choose a store visits value, it’s common to multiply your average in-store conversion rate by your average in-store order value.

Learn more about how to value your store visit conversions, and about the new customer conversion goal for Smart Shopping campaigns. The value you designate for store visits or for new customer acquisition will act as the value for all campaigns in your account. Your campaign will increase focus on new customers as opposed to existing customers. Your campaign will then maximize the total conversion value, including the new customer value. For this goal, you can assign a additional value for each new customer acquisition.

“New customer acquisition” (used only in Smart Shopping campaigns).

Your campaign will increase focus on store visits. Your campaign will then maximize the total conversion value, including the value of store visits. For this goal, you can assign a value to each visit.

“Online sales to new and existing customers”.

Under “Select the goals you want to focus on with this campaign", you'll see the following goals to choose from:.Under “Select the conversion settings you want to use for this campaign” select Campaign-level conversion goals.In “Campaign settings”, after you’ve identified your “Bidding” preferences, you’ll see selectors for “Conversion goals” and can follow these steps: If adding conversion goals to a new campaign, start by creating your campaign: Learn more about the new customer conversion goal You set the value for a new customer acquisition, which can be based on expected lifetime value of the customer. This goal is available for Smart Shopping campaigns only. New customers: first-time purchases from your website or app.You set the value for a store visit, which can be based on estimated in-store revenue. Store visits (physical store): visits to your physical store by people after they’ve clicked your ads.This counts sales regardless of whether a customer is new to your business or has purchased from your business before. Online sales to new and existing customers: any conversion action that you have selected to “Include in conversions’” on the "Conversions" page (under “Measurement” in “Tools & Settings”).Which measurements can you track with conversion goals? These additional values won't affect your ability to report on sales (purchase conversions).

Since Smart Bidding campaigns maximize conversion value, Google uses your conversion value to determine your bid. With Smart Bidding (Target ROAS and Smart Shopping campaigns), in addition to reporting on the goals you select, you can control your bids by setting a value for each goal. With all Shopping campaigns, you'll gain reporting on the goals you select. To optimize your campaign for additional goals, use conversion goals. Shopping campaigns optimize for online sales.